Summary
- 10 years Marketing & Digital Project Management
- 12 years Web Development in enterprise and startup environments
- 8 years Creative Production in brand & organizational deliverables
About
I'm a marketing director and business analyst. I’ve built my career starting in web-development and growing through project management, brand management, marketing analyst into marcom and business development.
My experience in creative and IT roles have intersected at data visualization and KPI-focused branding.
ARMStaffing
ARMStaffing is a Travel Nurse agency, providing Nursing and Allied Health professionals across the US.
Marketing Director
- 700% increase in leads-in-database over 3 years
- 92% of database touched monthly through evergreen marketing
- 1 Million emails / month
- PPC and SEO efforts drove website to 2nd highest source of hires
- Referrals were #1, external job-boards were #3 - 9
- 750+/- leads per week via external job boards
- Developed & automated customer appreciation program
- NPS Scores 8.5 / 10 with 99% promoters over detractors.
- 645 placements warmed through automated marketing in 2023
IT Director
- Brought design & analytics in-house
- Build company-wide KPI dashboards via PowerQuery + PowerBI
- Launched GA, TagManager, Optimze, LookerStudio
- Migrated ATS from Contingent Talent Management > LaborEdge
- Wrote & delivered SQL, PHP, & JS for API reconfigs
- Migrated Msoft Exchange > Msoft Office365
- Configured policy & post-launch roll out of MFA
- Migrated website from shared-hosting > VPS
- Wordpress + Node.js API calls
- Lauched whitelabel mobile-app in partnership with LaborEdge
Other Notable Projects
- 2020 | Completed re-brand of ARMStaffing including new logo, website, brand-imagry, full redesign of digital assets, and interior fixtures
- 2020 | Was the technical-lead when our office went remote for the first time
- 2021 | Was promoted to Director of Marketing & Technology
- 2022 | Lead discussion panels at SIA’s Healthcare Summit in Houston, TX
- 2023 | Hosted webinar with SENSE HQ discussing our use of marketing automation and industry best-practices
- Accomplished all marketing initiatives spending less than $150k annually
Awards received while at ARMS
Watch My Webinar
Sense is an Marketing-Automation tool that integrates with LaborEdge, a healthcare-staffing applicant tracking system (ATS). In 2023, I partnered with both platforms to discuss new ideas in a market that was normalizing after the pandemic.
Cigars International
Cigars International is the market-share leader in online cigar sales, carrying the world’s largest tobacco selection.
Brand Management
- Managed all aspects of CIGAR.com brand and sales channels, ensuring unified brand voice across mediums
- Final reviewer on all design/print assets ‘…the Premier catalog in the industry’ VP COO, Ashton Cigar 2019
Team Management
- Developed Google Suite tools/resources to strengthen collaboration across team members
- Started “Innovation Meetings” using Creative Problem-Solving methods (de Bono Methods)
Budget Management
- Responsible for yearly budget growth and communicating status to President & C-suite
- Developed demand-planning algorithms for strong sales forecasts and success-tracking
Committees
- Web Steering: Identified areas for development and allocation of IT resources
- Web Testing: Used Multi-variant methods to enhance sales conversion
- Omni Channel Customer Experience: SWOT analyze post-first-sale consumer paths
Abbott
St. Jude Medical (acquired by Abbott Q1 2017) seeks to treat some of the world’s most costly epidemic diseases
Project Manager
- Oversaw and published the digital launch of 5+ biomedical devices between Q1 and Q3 2017 (US, Global)
- Managed 3 global portfolios (Cardiac Arrhythmias, Cardiac Rhythm Management, Heart Failure)
- Managed 80 projects (20 active) average, across 6 teams ~50 colleagues / external contractors
- Set timelines and process routes cross departmentally and enforced them with traffic team
- 100% product launch deadlines met by product approval dates
Digital Producer
- Curated and produced FDA and TUV (Europe, Africa, Middle East) certified web content
- Collaborated with Analytics teams to determine SEO page rank success and campaign effectiveness
- Managed brand consistency between Content Strategist, Ext. Writers, Creative, and Marketing